AT Rating

Inspired by the traditional STAR (    ) rating as a measure of quality. The AT ( @ ) is a sign of the digital worthiness of an entity. It is a measure of how the entity uses digital along its customer journey: before, during, and after.

The AT Rating assesses how much your entity has invested in digital technology to benefit today’s savvy technology-oriented customer.

A customers’ digital experience starts right at the beginning of considering their consuming act. The quality of the product of service itself, in any sector, is no longer enough. Today consumers need to interact with every touchpoint in their journey, from considering an entity to reviewing consuming options and arriving at your premises.

Hroughout their experience with you, you need to make it easy for your customers to enjoy, immerse themselves and share their journey.

The AT Rating positions your entity along the journey your guests take with you and shows them how aligned you are with their needs before visiting you.

The AT Rating is calculated based on the answers given to a questionnaire to assess the entity’s digital worthiness. 


Number of AT
0 to 30

30 to 60


60 to 90


90 to 120


120 to 150


The questions are divided into eight categories:

Social Media
Customer Relation
Human Resources
This site is registered on as a development site. Switch to a production site key to remove this banner.